Keith Goodrum

Back in August when I met Yaro Starak at the NYC 30 Day Challenge meet-up. We were talking about copywriting, and he asked me whose copywriting blogs I follow. I rattled off a few & we started talking about other things.

Sitting on the train I realized there were more than a couple of copywriter’s blogs I follow. It occurred to me to make a list and send them it off to Yaro. So, I whipped out my trusty Moleskine & came up with a short list of copywriting blogs I follow. Then I emailed this list to Yaro with a small explanation of each blog. I thought this would be good list to put here on the blog.

This by no means a comprehensive list, it’s subjective… I’ll admit it up front. It’s based on the blogs I feel given me the most value, enjoy reading and style has made a connection with me. And that’s an important point. You should read people who’ve made that connection with you… not someone you read because you’re suppose to.

Here is the list of the top 5 copywriting blogs I follow:

John Carlton – http://www.john-carlton.com/ John proudly declares he is the most ripped-off copywriter alive… or something like that. Anyhow he is an “A” list copywriter who gets hired by the big boys like Rodale press and Boardroom. What I really like about John is he digs deep into the psychology of sales & marketing. He goes into the motivation, and reasons why people do what they do. I find John to be a very entertaining read, and look forward to each post.

Trevor Crook – http://trevorcrookblog.com/ Trevor is an outstanding copywriter & and excellent teacher. He gives away free his “Copywriting Blueprint Formula”. I wrote about this back in April in a blog post titled: How To Get Trevor Crook’s Copywriting Secrets for Free. The secrets comes as a 10-mp3 recording of his training, and a great resource for anyone wanting to learn copywriting. You can grab a copy here: http://www.trevorcrook.com/.

Michel Fortin – http://www.michelfortin.com/ Michel is considered the best online copywriter around. He has written copy for many of the big guns online, and has probably been responsible for more sales than anyone else online. His blog is loaded with valuable copywriting, marketing, blogging information and much more. Copywriting is only one of the many subjects Michel covers on his blog.

Ryan Healy – http://www.ryanhealy.com http://ryanhealy.typepad.com/ (His old blog – still loaded with valuable content) Ryan is a brilliant copywriter & marketer. I consider him the thinking man’s copywriter. He covers a lot of ground, and gives reasons why it works. The information Ryan provides is based on real world results from his clients & his own work. He is a fanatical tester.

Ben Settle – http://www.bensettle.com Ben’s blog is packed full of outstanding copywriting information. It has great tips, interviews & examples. I believe he could slap a membership script on the front of his blog; start charging a monthly fee & it would be worth every penny.

Well, that ought to keep you busy. This is a good list to start with, and you’ll find plenty of outstanding information. There are scores of sites I could’ve included like; the Gary Halbert letters, Clayton Makepeace, Dan Kennedy, Ray Edwards, Peter Stone, David Garfinkel, Daniel Lewis… But, I included the list I keep a close eye on myself.

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