Keith Goodrum

Eric Graham just posted at his blog about testing headlines with Glyphius…. And it is exciting news. He tested over a 12 month period. He said the showed that 70.1% of the time Glyphius predicted the winner.

However what shocked him was that there were only ties 11.6% of the time. You can usually expect around 1/3rd of the time to be a tie. I find that significant, because it mean you can expect better & quicker results from your testing. When you get a tie that means that the headline tested didn’t beat, or lose against the control.

So, you have effectively gained nothing. The time & traffic spent on the test are in a way wasted. And as a result you have to go back to the drawing board. It is much better to get a winner or a loser… you want a yes or a no.

This comes as no surprise to me, because Glyphius looks at profitable web sites, and not profitable web sites. James Brausch is the creator of Glyphius. It compares the ads, and provides a score based on how similar your ad is to profitable ads. The higher the score, the better chance your ad has at being profitable.

Now, you must still input the words… Glyphius won’t do the copywriting for you. But the best part is that you are getting reassurance that what you have written is on the money.

I’ve come to realize that you really can’t tell how an ad or a sales letter will perform just by reading it. The only opinion that counts is when someone takes out their wallet and votes by buying.

But it looks like Glyphius is the next best thing.