Comments on: Testing Is For Pansies… I can Pick A Winner With My Eyes Closed. http://www.keithgoodrum.com/testing-is-for-pansies-i-can-pick-a-winner-with-my-eyes-closed/ On Becoming A 2%er Thu, 17 Dec 2009 17:58:14 +0000 hourly 1 By: Chris Goward http://www.keithgoodrum.com/testing-is-for-pansies-i-can-pick-a-winner-with-my-eyes-closed/comment-page-1/#comment-49 Chris Goward Thu, 21 Feb 2008 21:28:21 +0000 http://www.keithgoodrum.com/testing-is-for-pansies-i-can-pick-a-winner-with-my-eyes-closed/#comment-49 Excellent points, Keith. Some marketers trust too much in their "gut feeling" when evaluating a campaign or website design. Or, they use the HIPPO (Highest Paid Person in the Org) model to choose what their site should look like. But why guess, when you can test? Your readers may appreciate some of the free resources we've developed for getting into Conversion Rate Optimization with Website Optimizer Excellent points, Keith.

Some marketers trust too much in their “gut feeling” when evaluating a campaign or website design. Or, they use the HIPPO (Highest Paid Person in the Org) model to choose what their site should look like.

But why guess, when you can test?

Your readers may appreciate some of the free resources we’ve developed for getting into Conversion Rate Optimization with Website Optimizer

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