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	<title>Keith Goodrum &#187; repeat business</title>
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	<description>On Becoming A 2%er</description>
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		<title>Great Case Study In Repeat Business&#8230;</title>
		<link>http://www.keithgoodrum.com/great-case-study-in-repeat-business/</link>
		<comments>http://www.keithgoodrum.com/great-case-study-in-repeat-business/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 04:46:43 +0000</pubDate>
		<dc:creator>Keith Goodrum</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[repeat business]]></category>

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		<description><![CDATA[This past weekend we went up to Lake Placid, NY on the spur of the moment. We&#8217;ve been talking about heading up there to check it out &#38; this weekend seemed as good as any. It was cool to see the scenic sights &#38; all the Olympic venues. I was surprised at the amount of [...]


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			<content:encoded><![CDATA[<p>This past weekend we went up to Lake Placid, NY on the spur of the moment.  We&#8217;ve been talking about heading up there to check it out &amp; this weekend seemed as good as any.</p>
<p>It was cool to see the scenic sights &amp; all the Olympic venues.  I was surprised at the amount of activities going on up there.  Especially when I considered it a winter sporting/resort area.  But there are plenty of summer activates to participate.</p>
<p>The wife &amp; I have started to get into trail hiking this year.  We were excited to spend a couple of days hiking the trails.  Unfortunately we were rained out Saturday, but that turned out to be a good thing.</p>
<p><strong>Maybe the rain would stop after lunch</strong></p>
<p>We decided to stop in a local deli for a sandwich &amp; see if we could wait out the rain.  It&#8217;s called the Saranac Sourdough Deli, and is across from the Comfort Inn on Saranac Ave in Lake Placid.</p>
<p>The food was excellent.  As was the owner&#8230; I think her name was Eileen (Not sure about that).  She was super friendly &amp; made you feel comfortable as soon as you walked in the door.</p>
<p>There are a lot of us tourist running around town.  And the only way I could tell she was talking to a local was she greeted them by name.</p>
<p><strong>Lesson&#8230; It&#8217;s the experience stupid.</strong></p>
<p>Yes the food was excellent.  They bake many defend kinds of Sourdough bread &amp; use fresh quality ingredients.</p>
<p>The description on the menus is very entertaining.  For example the line for the Mountain Woman Combo&#8230; &#8220;Ladies, I&#8217;ve got your back&#8221;</p>
<p>But, it is the overall experience that makes this place so much fun to have breakfast or lunch.  You are warmly greeted when you come in, you are treated like a regular &amp; you are served great food.</p>
<p><strong>Did you notice all the bases are covered?</strong></p>
<p>They did such a good job with the overall experience we automatically went there for breakfast the next day.  We didn&#8217;t even consider another place.</p>
<p>If you are ever in Lake Placid I would highly recommend eating there.</p>
<p>That is the simple formula to getting repeat business.  So, how can you apply this to your business?  Let me know in the comments below.</p>


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