Keith Goodrum

Archive for the ‘Marketing’ tag

Great Case Study In Repeat Business…  

This past weekend we went up to Lake Placid, NY on the spur of the moment. We’ve been talking about heading up there to check it out & this weekend seemed as good as any.

It was cool to see the scenic sights & all the Olympic venues. I was surprised at the amount of activities going on up there. Especially when I considered it a winter sporting/resort area. But there are plenty of summer activates to participate.

The wife & I have started to get into trail hiking this year. We were excited to spend a couple of days hiking the trails. Unfortunately we were rained out Saturday, but that turned out to be a good thing.

Maybe the rain would stop after lunch

We decided to stop in a local deli for a sandwich & see if we could wait out the rain. It’s called the Saranac Sourdough Deli, and is across from the Comfort Inn on Saranac Ave in Lake Placid.

The food was excellent. As was the owner… I think her name was Eileen (Not sure about that). She was super friendly & made you feel comfortable as soon as you walked in the door.

There are a lot of us tourist running around town. And the only way I could tell she was talking to a local was she greeted them by name.

Lesson… It’s the experience stupid.

Yes the food was excellent. They bake many defend kinds of Sourdough bread & use fresh quality ingredients.

The description on the menus is very entertaining. For example the line for the Mountain Woman Combo… “Ladies, I’ve got your back”

But, it is the overall experience that makes this place so much fun to have breakfast or lunch. You are warmly greeted when you come in, you are treated like a regular & you are served great food.

Did you notice all the bases are covered?

They did such a good job with the overall experience we automatically went there for breakfast the next day. We didn’t even consider another place.

If you are ever in Lake Placid I would highly recommend eating there.

That is the simple formula to getting repeat business. So, how can you apply this to your business? Let me know in the comments below.

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Written by Keith Goodrum

June 30th, 2008 at 11:46 pm

Celebrate a Birthday & Get A Great Book For 7 Bucks…  

Thursday May 8th is my friend Ryan Healy’s birthday. I don’t if you have ever read his blog, but it’s about Business growth, copywriting, ect. Ryan is a top flight marketing consultant & copywriter. He has written for some of the big marketers around. People like Alex Mandossian, Tellman Knudson, Ben Mack, Marc Goldman, Jimmy Sweeney, Pulte Homes & over 60 other clients.

So, why am I telling you all this?

He is giving you a chance to get a book he co-authored titled “Million Dollar Marketing Secrets” for a mere $7… shipping included for residents of U.S., Canada & the U.K. Any one outside of those three countries leave a comment on his blog, and he will get in touch with you privately. This a real book that will be shipped to your door.

I have a copy of this book, and it’s loaded with priceless marketing information. J.P. Maroney got 21 top marketers to each contribute a chapter to the book. Here are a few of the co-authors; Clayton Makepeace, Michel Fortin, Ray Edwards, Ben Mack, Ryan Healy, Jason Moffatt…

Ryan says the chapter by Clayton Makepeace is worth $7 alone… but in my opinion every chapter is worth that and more.

The deadline on this offer is Friday morning May 9th when Ryan wakes up. I’m not sure when Ryan wakes up on Friday mornings… or for that matter any day of the week. So, my suggestion is to head on over there and grab a copy while it still fresh on your mind.

Here is the post at Ryan’s blog: http://www.ryanhealy.com/marketing-book-birthday-gift/. Head on over there scroll down, click on the paypal button and get this book.

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Written by Keith Goodrum

May 6th, 2008 at 2:25 pm

Start A Blog, and Get Off The Fence  

Now is the time to start a blog. Many people have discovered that they are a great tool to get your ideas out to promote you and your business; it builds a relationship with your readers, and the platform simpler than ever to get your message out. For this reason they are more popular than ever.

Here are three reasons why you should start a blog.

1. It’s the best form of marketing and branding you can do for your online business - One of the easiest ways to market your business is to build trust with your market. Relationships and trust build a sense of community. And when you have a sense of community there is no need to use hardcore marketing to make sales.

2. You can use a blog as a direct line of communication - Ryan Healy in his post titled Copywriting Is Not the Most Important Skill said: “It’s my belief that communication is the most important skill you could ever learn.” A blog opens a direct line of communication between you and your readers. This is a great platform for communication. In fact many times you start getting feedback within hours of posting… priceless information.

3. A blog is easier than ever to start - The tools to start a blog are easy to learn & use. You can have a blog started within minutes if you choose to use one of the free services like blogger.com, wordpress.com, or typepad.com. If you wish to host the blog on your own domain, you can be up and running within a couple hours. Where else can you start a business so fast, or so inexpensive?

One of the complaints I hear is people hesitate to start blogging because they believe it would take huge amounts of time to write a blog post everyday. Many people abandon their blogs because they cannot find the time to write blog posts. They are caught up in a busy life, and it tough to carve out the time.

It would take me hours to write a simple blog post…

I had the same problem. It use to take me hours to write a simple 300-word post. It was agonizing, slow and frankly became a drag. I would go through spurts of writing several posts at a time…. then go weeks, even months without posting. My blog looked like it was abandoned at times.

I finally made the decision to figure out how to write faster. After trying many methods without much success… I finally figured it out. I found a speed writing technique, and modified it to make writing blog posts. I can now write a regular blog post in 10 minutes or less. It has been working great, and producing great results.

I’ve recorded this technique, and will be releasing it as a new product called “10 Minute Blog Post”. In it I show you how to write a blog post in 10 minutes. You get to see how I prepare, write and edit a blog post. You get to look over my shoulder as I write one of the posts I wrote for this blog.

Tomorrow Thursday May 1st “10 Minute Blog Post” will be released…

Of course there will be special pricing. Now, I have to warn you these recordings are not pretty. I’m not a professional presenter, and my Camtasia skills suck. It ain’t going to win any awards… it ain’t even going to be nominated.

So, if you are looking for pretty, flashy recordings with fancy graphics… save your money. This is not the product for you. But the information is valuable, and that’s what’s important… how to write a blog post in 10 minutes.

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Written by Keith Goodrum

April 30th, 2008 at 7:32 pm

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