Keith Goodrum

Archive for the ‘business growth’ tag

Great Case Study In Repeat Business…  

This past weekend we went up to Lake Placid, NY on the spur of the moment. We’ve been talking about heading up there to check it out & this weekend seemed as good as any.

It was cool to see the scenic sights & all the Olympic venues. I was surprised at the amount of activities going on up there. Especially when I considered it a winter sporting/resort area. But there are plenty of summer activates to participate.

The wife & I have started to get into trail hiking this year. We were excited to spend a couple of days hiking the trails. Unfortunately we were rained out Saturday, but that turned out to be a good thing.

Maybe the rain would stop after lunch

We decided to stop in a local deli for a sandwich & see if we could wait out the rain. It’s called the Saranac Sourdough Deli, and is across from the Comfort Inn on Saranac Ave in Lake Placid.

The food was excellent. As was the owner… I think her name was Eileen (Not sure about that). She was super friendly & made you feel comfortable as soon as you walked in the door.

There are a lot of us tourist running around town. And the only way I could tell she was talking to a local was she greeted them by name.

Lesson… It’s the experience stupid.

Yes the food was excellent. They bake many defend kinds of Sourdough bread & use fresh quality ingredients.

The description on the menus is very entertaining. For example the line for the Mountain Woman Combo… “Ladies, I’ve got your back”

But, it is the overall experience that makes this place so much fun to have breakfast or lunch. You are warmly greeted when you come in, you are treated like a regular & you are served great food.

Did you notice all the bases are covered?

They did such a good job with the overall experience we automatically went there for breakfast the next day. We didn’t even consider another place.

If you are ever in Lake Placid I would highly recommend eating there.

That is the simple formula to getting repeat business. So, how can you apply this to your business? Let me know in the comments below.

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Written by Keith Goodrum

June 30th, 2008 at 11:46 pm

Celebrate a Birthday & Get A Great Book For 7 Bucks…  

Thursday May 8th is my friend Ryan Healy’s birthday. I don’t if you have ever read his blog, but it’s about Business growth, copywriting, ect. Ryan is a top flight marketing consultant & copywriter. He has written for some of the big marketers around. People like Alex Mandossian, Tellman Knudson, Ben Mack, Marc Goldman, Jimmy Sweeney, Pulte Homes & over 60 other clients.

So, why am I telling you all this?

He is giving you a chance to get a book he co-authored titled “Million Dollar Marketing Secrets” for a mere $7… shipping included for residents of U.S., Canada & the U.K. Any one outside of those three countries leave a comment on his blog, and he will get in touch with you privately. This a real book that will be shipped to your door.

I have a copy of this book, and it’s loaded with priceless marketing information. J.P. Maroney got 21 top marketers to each contribute a chapter to the book. Here are a few of the co-authors; Clayton Makepeace, Michel Fortin, Ray Edwards, Ben Mack, Ryan Healy, Jason Moffatt…

Ryan says the chapter by Clayton Makepeace is worth $7 alone… but in my opinion every chapter is worth that and more.

The deadline on this offer is Friday morning May 9th when Ryan wakes up. I’m not sure when Ryan wakes up on Friday mornings… or for that matter any day of the week. So, my suggestion is to head on over there and grab a copy while it still fresh on your mind.

Here is the post at Ryan’s blog: http://www.ryanhealy.com/marketing-book-birthday-gift/. Head on over there scroll down, click on the paypal button and get this book.

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Written by Keith Goodrum

May 6th, 2008 at 2:25 pm

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