Comments on: Sales Letters Are Too Long… Or Also Known As ADSLD http://www.keithgoodrum.com/sales-letters-are-too-long-or-also-known-as-adsld/ On Becoming A 2%er Thu, 17 Dec 2009 17:58:14 +0000 hourly 1 By: Traffic2mypage.com http://www.keithgoodrum.com/sales-letters-are-too-long-or-also-known-as-adsld/comment-page-1/#comment-612 Traffic2mypage.com Tue, 08 Jul 2008 02:28:54 +0000 http://www.keithgoodrum.com/sales-letters-are-too-long-or-also-known-as-adsld/#comment-612 I absolutely hate those sales letters! I've never read through any of them and prefer to watch the video instead I absolutely hate those sales letters! I’ve never read through any of them and prefer to watch the video instead

]]> By: Doug Hudiburg http://www.keithgoodrum.com/sales-letters-are-too-long-or-also-known-as-adsld/comment-page-1/#comment-16 Doug Hudiburg Thu, 24 Jan 2008 15:36:27 +0000 http://www.keithgoodrum.com/sales-letters-are-too-long-or-also-known-as-adsld/#comment-16 The only way to know for sure is to test, of course, but this debate will rage on for as long as marketers will try to sell products. I believe it really depends on the product, the audience, and the pre-selling efforts. If you have a simple product, well-informed audience, and have done a good job of pre-selling, then a short sales letter will have a ton of impact. For instance, if you watch some of the major launches that include free reports, videos etc. all aimed at informing and pre-selling, I don't think most buyers even read the sales letter. They know as soon as the bell rings that they want to get to the site and buy. Great stuff Keith. BTW. Please consider coming over to Daily Marketing Ace and submitting a tip or two. I'd love to help you share your knowledge. (You too June!) The only way to know for sure is to test, of course, but this debate will rage on for as long as marketers will try to sell products.

I believe it really depends on the product, the audience, and the pre-selling efforts. If you have a simple product, well-informed audience, and have done a good job of pre-selling, then a short sales letter will have a ton of impact.

For instance, if you watch some of the major launches that include free reports, videos etc. all aimed at informing and pre-selling, I don’t think most buyers even read the sales letter. They know as soon as the bell rings that they want to get to the site and buy.

Great stuff Keith.

BTW. Please consider coming over to Daily Marketing Ace and submitting a tip or two. I’d love to help you share your knowledge.

(You too June!)

]]> By: June Campbell http://www.keithgoodrum.com/sales-letters-are-too-long-or-also-known-as-adsld/comment-page-1/#comment-15 June Campbell Wed, 23 Jan 2008 17:24:57 +0000 http://www.keithgoodrum.com/sales-letters-are-too-long-or-also-known-as-adsld/#comment-15 Oh God, that's a riot. I'm still laughing. I'm going to make a post about it in my blog too. Oh God, that’s a riot. I’m still laughing. I’m going to make a post about it in my blog too.

]]> By: June Campbell http://www.keithgoodrum.com/sales-letters-are-too-long-or-also-known-as-adsld/comment-page-1/#comment-13 June Campbell Wed, 23 Jan 2008 14:41:47 +0000 http://www.keithgoodrum.com/sales-letters-are-too-long-or-also-known-as-adsld/#comment-13 I like this concept. I totally agree that these long, long, long sales letters are a pain in the butt, and probably ineffective. I was reminded of a story, when you mentioned salesmen talking too much. I was buying a car (a Toyota Corolla) and I was in the sales managers office getting ready to sign the papers, when suddenly the original salesman walked in and started doing another sales pitch to me. The sales manager looked at him with a look that could kill, and said, "We already have a deal!" The salesman had been on the verge of making a another offer, I think.... I like this concept. I totally agree that these long, long, long sales letters are a pain in the butt, and probably ineffective. I was reminded of a story, when you mentioned salesmen talking too much. I was buying a car (a Toyota Corolla) and I was in the sales managers office getting ready to sign the papers, when suddenly the original salesman walked in and started doing another sales pitch to me. The sales manager looked at him with a look that could kill, and said, “We already have a deal!” The salesman had been on the verge of making a another offer, I think….

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