Marketing Lessons from Rapper Chamillionaire…
Pay close attention to what Chamillionaire says in this video. He repeats over and over again that he found out where his fans were going… and he went there. He didn’t try to force fans to him… he followed his fans, and made sure his content was in front of them.
He gets it! Chamillionaire understands the power of social media. He has started using the many social sites to feed the demand for his fans. They are demanding more content, and he realizes if he is not there to feed the demand they will go elsewhere.
Here is the video I watched today.
[googlevideo]http://video.google.com/videoplay?docid=-4798499561605779000&hl=en[/googlevideo]
Chamillionaire also JV’d with Weird Al Yankovic to explode his sales. He knew this would give his video new life, gave Weird Al permission to make a spoof video. He knew that Weird Al could reach an audience he couldn’t reach.
The video that Weird Al made has to date over 27 Million views… how’s that for viral. It’s titled White & Nerdy a spoof on Ridn’ Dirty. Here is the video
[youtube]http://www.youtube.com/watch?v=-xEzGIuY7kw&feature=related[/youtube]
Oops, I bet you mashed on the play button and nothing happened. Why won’t Weird Al video play? It’s because big dumb corporations still don’t get it. This video’s embed feature has been disabled.
The big dumb corporation still clings to the belief that they must force people to the content. They don’t understand that the new way is to put the content where your fans gather. Watch and learn from Chamillionarie… find out where your fans are and add your content there. Get in front of them… Make it easy for them to find you.
In case you would like to see the video here is the link… White & Nerdy It is classic Weird Al… Hilarious.
You see if they like the content they will come to your website and check out what else you have. Now they are arriving because they trust you, and like what your are providing. This will make it easier to make sales… they are coming pre-sold.
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Exactly right, bring it to the people and the people will appreciate it…then you get word of mouth among other things.
Dennis Edell
6:15 pm
I want to thank you for posting this video of Cham, and extracting that key element. I’m bloggin’ from the ghetto and sometimes people don’t realize insight doesn’t have to necessarily be packaged in one particular way. He’s even talking about stocks!
Yesterday I REALLY got into my feeling about MMO blogs and this gold rush mentality about blog money.
Dave from Welcome Back Rosenthal
7:28 am
always a good read. I get a kick out of how wide your scope of interest can be, yet you pull it all back in to one logical post.
Richard McLaughlin
3:58 am
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