Keith Goodrum

Did you know that within each business lies an untapped goldmine waiting to be found? And with rare exception it’s sitting there gathering dust waiting to be dug up.

The funny part is this goldmine is usually the easiest money most businesses will ever make. In fact this goldmine is usually begging to be mined. Loudly in most cases. But, the business owner will bow his neck, and ignore this goldmine at all costs.

It’s the easiest to find.

It’s the easiest to market to.

And the easiest to convert into sales.

Have you guessed what it is?

This untapped goldmine is past customers. OK, before you click away let me explain why you should focus on your past customers.

You created a marketing strategy to attract a certain type of customer. Intentional or not, you are bringing in a certain type of customer. Past customers fit very well into your demographics… That’s how they became customers in the first place.

Past customers have already responded positively to your marketing. Since you know how to sell to them… it’s easier to make a second sale.

They see you as an expert in solving one of their problems. In their eyes you have authority & credibility.

You have already established a relationship.

They are eager to do business with you again. Heck, they are looking for reasons to throw money at you. Why disappoint them?

Guarantee your highest conversions by marketing to your past customers.

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