Keith Goodrum

Christmas morning, used to be very exciting in my household. My brothers, my sister and I would get up at the crack of dawn… actually I’m pretty sure I never fell asleep. We were eager to attack the pile of presents under the tree. Everybody was excited to see what he or she would get. The funny thing was, sometimes we didn’t always like what we got. Some of us were very excited about our gifts Christmas, and some of us were less than excited.

The last few days, most people have been blogging about the Google page rank updates. Judging from what I’ve read the Google page rank updates have been a lot like Christmas. There are some people that are blogging about the increase that they receive from Google. There are some that are bemoaning the fact to they’ve lost page rank. Just like Christmas, some are happy and some aren’t.

Many Blogs rely on Google Page Rank for revenue

I can see how some people are upset about their Google page rank, because of how they base their business model. A blog and that relies on page rank and or Alexa score to determine the value of their revenue hangs on the results. Personally I find it unsettling to allow a third-party to determine how much money I’m going to make.

So after reading several blogs I decided to go ahead and check my page rank. My page rank has been zero for the past four months, but today when I checked, I saw that I’ve been given a page ranking of three. Imagine my surprise.

Seeing such a big jump in my page rank this kind of cool. But since I don’t rely on these numbers to determine revenue it’s more for fun.

So, how did I manage to get a Page Rank of 3?

The big secret is… I don’t really know. I haven’t given it much thought. There are no secret SEO tactics being deployed here. At least not consciously. No keyword optimization, no secret linking strategies and no black hat tactics.

I’ve just tried to write content that I think people would like to read. Used some basic traffic generation techniques. Then got involved with the blogging community and networked with other online businesses. That’s it…

Darren Rowse over at Problogger in his video post Google Page Rank Updating… BUT… summed it up perfectly. Don’t build your blog for the page rank… just build a quality blog.

Congratulations to those who got a wonderful Christmas present from Google. And to those who got a lump of coal my condolences.

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