Keith Goodrum

Ed Rivis Reminded Me Of How Valuable This Marketing Tactic Is…  

I was reading a post on Ed Rivis’s blog titled Powerful Marketing Tactic.

He said to…

1. Write a book/report/whitepaper/ect.
2. Give it away for free!

Ed explains that by giving away free valuable content you start to develop a deep relationship with your customers. And then you can start using a tactic called back end marketing.

How powerful can back end marketing really be?

Let me give you an example… I ran my offline business for 6 years without spending one single dime on front end marketing. You read that right… I spent nothing, zippo, nada to get a new customer for 6 years. The Val Pak, Yellow Pages and Newspaper advertising sales reps were depressed… but I wasn’t!

And I still got new customers all time time. How? My existing customers kept sending their friends & family to me. I focused all my efforts on developing a deep relationship with my existing customers, and they took care of getting new customers for my business.

Do you want to learn this and other powerful marketing tactics?

Here’s how… go to Ed Rivis’s blog and sign up on his blog announcement list before the end of today. If you do Ed will send you a free PDF copy of his new book titled The Ultimate Web Marketing Strategy on Feb. 1st.

I would highly suggest you head on over and sign up on his announcement list.

Keith

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Written by Keith Goodrum

at 8:36 am

Posted in Books, Business, Marketing

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