Keith Goodrum

On Saturday, Dec. 15th 2007 I attended Sterling Valentine’s VIP Launch Party & Workshop. The event took place just outside of Philadelphia. It was fun and everyone had a great time.

The group had about 35 people in attendance. The size made it easy to network, and meet people. Sterling being a master networker had each person stand up and give a quick introduction. That really broke the ice, and made it easier to meet people. There was time set aside to specifically to meet each other.

One person I got to meet was Ken McArthur. He is a great guy and very gracious with his time. Getting time from someone with the experience Ken has was priceless. This is the guy who consults with many of the top marketers. In fact he is the guy many of them call in to help behind the scenes.

I was glued to the advice Ken offered me about one of my projects. What he had to say made me reevaluate the direction I was taking. At first it was hard to hear, but I realized that his advice rang true.

I would like to thank Ken for his time and advice.

Ken has a book out called “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World. The book launched today…

If you order the book then enter your order number you’ll get instant access to some pretty valuable downloads. There are bonuses from Joel Comm, JP Maroney, Randy Gilbert and others…

Head on over to Ken McArthur’s Impact website for complete details.

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Thursday May 8th is my friend Ryan Healy’s birthday. I don’t if you have ever read his blog, but it’s about Business growth, copywriting, ect. Ryan is a top flight marketing consultant & copywriter. He has written for some of the big marketers around. People like Alex Mandossian, Tellman Knudson, Ben Mack, Marc Goldman, Jimmy Sweeney, Pulte Homes & over 60 other clients.

So, why am I telling you all this?

He is giving you a chance to get a book he co-authored titled “Million Dollar Marketing Secrets” for a mere $7… shipping included for residents of U.S., Canada & the U.K. Any one outside of those three countries leave a comment on his blog, and he will get in touch with you privately. This a real book that will be shipped to your door.

I have a copy of this book, and it’s loaded with priceless marketing information. J.P. Maroney got 21 top marketers to each contribute a chapter to the book. Here are a few of the co-authors; Clayton Makepeace, Michel Fortin, Ray Edwards, Ben Mack, Ryan Healy, Jason Moffatt…

Ryan says the chapter by Clayton Makepeace is worth $7 alone… but in my opinion every chapter is worth that and more.

The deadline on this offer is Friday morning May 9th when Ryan wakes up. I’m not sure when Ryan wakes up on Friday mornings… or for that matter any day of the week. So, my suggestion is to head on over there and grab a copy while it still fresh on your mind.

Here is the post at Ryan’s blog: http://www.ryanhealy.com/marketing-book-birthday-gift/. Head on over there scroll down, click on the paypal button and get this book.

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Ryan Healy the other day listed on his blog The 12 Books That Changed My Life. He wrote that he loves to read and track each book he reads.

In fact, I began logging every book I finished starting in the 8th grade, and I’ve been doing it ever since. Every January, I close out the prior year, print my log, hole-punch it, and put it in my book log binder.

It’s nothing fancy, really. Just the book title, author, a few sentences about the book (including what I did or didn’t like), and a rating.

Wow, that’s impressive. I’m lucky if I can keep track of the bookmarker while reading a book.

Anyhow here are my choices of the books that changed my life.

1. Never Give In by Stephen Mansfield

This book is an excellent study in the leadership skills of Winston Churchill. Many of the leadership lessons I strive to follow.

2. The Wealthy Barber by David Chilton

The principles taught in this book are simple, yet effective. The story is entertaining, and a quick read. When I was done, I realized that the story had taught me the fundamentals of financial planning. Stuff I still to this day use.

3. The Tough-Minded Optimist by Norman Vincent Peale

I had been around people who practiced “positive thinking”. They would run around saying… everything’s great… Nothing was negative & the glass was always half-full. This attitude always seemed odd to me. It came across like you were suppose to stick your head in the sand, ignore the situation and everything would magically fix itself.

This book showed me that it was OK to recognize things for what they were. Then get tough, deal with it and move on. Changed my way of thinking.

4. Theodore Roosevelt An Autobiography

I like to read autobiographies of great leaders, and Theodore Roosevelt was one of our greatest leaders. Many people do not realize that he laid the foundation that made the US the superpower it is today. It was inspiring to see the obstacles he overcame to become president.

5. The Late Great Planet Earth by Hal Lindsey

This is the book that converted me to Christianity. I never understood the true meaning of salvation until I read this book. I could go on about this, but it’s as simple as the last 2 sentences.

6. The Ultimate Marketing Plan by Dan Kennedy

My Window cleaning business was slowly circling the drain until I picked up this book at Kinko’s. This book was a radical paradigm shift in my way of doing business. I can clearly point to this one book as the reason I built a profitable business.

7. The Bible

If I was stranded on a desert island & could only take one book, then this would be the one.

8. Plain Speaking: An Oral Biography of Harry S. Truman by Merle Miller

The one thing that got Harry Truman into so much trouble was he spoke his mind. Because of that trait he is probably one of the most under rated presidents of our time.

The buck stops here was on his desk while president. Taking responsibility was a strong theme throughout his life. That principle left a strong impression on me.

9. To Kill A Mockingbird by Harper Lee

This Pulitzer Prize winning book was required reading in high school. It made a huge impression on me concerning race, and standing up for the right cause… no matter what others around you are saying.

Those are the books that greatly influenced me. I’m glad that Ryan wrote this post, and asked others to put up their list. It was fun to sit down and write about why these books influenced me. In fact I’ve decided to read the books on this list again. It will be interesting to see what I get out of them this time around.

OK, what about you? Make your list; post it on your blog, and link back to Ryan’s post. It will be interesting to see the books that have influenced you.

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I was reading a post on Ed Rivis’s blog titled Powerful Marketing Tactic.

He said to…

1. Write a book/report/whitepaper/ect.
2. Give it away for free!

Ed explains that by giving away free valuable content you start to develop a deep relationship with your customers. And then you can start using a tactic called back end marketing.

How powerful can back end marketing really be?

Let me give you an example… I ran my offline business for 6 years without spending one single dime on front end marketing. You read that right… I spent nothing, zippo, nada to get a new customer for 6 years. The Val Pak, Yellow Pages and Newspaper advertising sales reps were depressed… but I wasn’t!

And I still got new customers all time time. How? My existing customers kept sending their friends & family to me. I focused all my efforts on developing a deep relationship with my existing customers, and they took care of getting new customers for my business.

Do you want to learn this and other powerful marketing tactics?

Here’s how… go to Ed Rivis’s blog and sign up on his blog announcement list before the end of today. If you do Ed will send you a free PDF copy of his new book titled The Ultimate Web Marketing Strategy on Feb. 1st.

I would highly suggest you head on over and sign up on his announcement list.

Keith

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