Keith Goodrum

Are You Making This Marketing Mistake?  

Have you ever created a product, and then wandered around looking for someone to sell it too?

It sounds kind of funny doesn’t it? But hordes of people who follow this very marketing model… and wonder why they aren’t making any money.

Me included…
I spent weeks creating a product. I poured countless hours writing, building a website, marketing only to end up selling 4 copies of the product. I didn’t bother to find out if people actually wanted to buy the product. (I found out later that there were about 5 people in this niche… so it looks like I cornered this market :) ) I ignored a critical marketing rule… “Find a market first”.

Now, having a thick head… I needed learn this lesson twice!

Being a little slow on the uptake… I decided to test the “find a market first” theory. I created another product without finding a market first. Guess what happened? I didn’t sell a single copy of that product.

In both cases I fell in love with the idea, and never bothered to find a market. If I had done even a little bit of research I would have discovered nobody was interested in what I was selling.

This mistake is very common. Most people jump into the market without doing any research. They just jump in on a hunch, knowing that everybody needs their product. And then are dumbfounded when they are 4 months down the line standing on zero sales.

How do you avoid this mistake?

Make sure you find the market before you make your product. Find out some basic information about this market. Some of the questions you need to answer are…

Is there a market in the first place?

Do they have any pressing wants, needs or desires?

Are they willing to spend money on solutions to the above?

How do they want their solution delivered?

This is only a small portion of the research you need to do before you even think about making a product.

I can tell you why I didn’t do this important research. I didn’t know where to begin. Sure I knew you were supposed to find a hungry market, but how? After banging my head against the wall… I finally just stopped trying. The information was not readily available.

So, I just made my products… I figured doing something without research is better than doing nothing at all…

However with the correct market research you don’t have to guess if your product will sell, or if there is a market. You will know.

In fact with the correct market research you will be able to…

Discover new, ravenous & profitable markets… finally you can be the first to grab the brass ring.

Be ready to exploit profit opportunities that others either can’t or are too lazy to find… which leaves them standing around scratching their heads trying to figure out what you’ve done.

Take the guess work out of your next product launch… imagine having the confidence to know you have the right product, the right market & the right method of delivery.

Spot trends, provide a solution & extract maximum profits before your competition realizes what’s happened.

Recognize “loser” products & apply the breaks before you waste valuable time or money… Stop chasing after “Fools Gold”.

And so much more!

Now I can confidently put a product together with the right market research backing up my decision. This is possible because of a product from the creators of Success Chef University Michel and Sylvie Fortin which solves this problem.

It’s called…

“Marketing E.S.P.: How to Pinpoint Hot, Hungry, and Highly Profitable Markets”. The first in a series of “Cookbooks” released from the team at Success Chef.

The big question is… what will “Marketing E.S.P.” for you?

This cookbook will give you an easy to duplicate step-by-step process to conduct proper market research. The same process previously reserved for top marketers, and more recently people with the means to pay almost three grand.

Marketing E.S.P. gives you the same advantage previously reserved for folks forking out three grand or more. When you get your hands on this crucial course, you’ll get:

* Four (4) major steps.
* Seven (7) major lessons.
* 11 sub-lessons (18 in all).
* Three (3) simple homework assignments.
* 17 streaming video tutorials.
* About 4.6 hours of running video time.
* Seven (7) helpful illustrations and guides.
* Lists of hundreds of resources and tools.
* Three (3) fill-in-the-blank templates with examples.
* And a copy-and-paste calculator (spreadsheet).

You see the only way to get this before was two ways. The first was the most expensive, which was to hire Sylvie’s company Workaholics4Hire, which would run multiple of thousands of dollars. Or, the least expensive option was to pay $2997 for Success Chef University. Still out of reach for most people.

But, there’s good news…

You don’t have to pay $2997 to get this easy step-by-step marketing research process. Michel & Sylvie want to get this into as many hands as possible. So, they are going to make this available for only $97!

If you’re ready to get your own “Golden Goose” which sniffs out rabid, profitable markets, and allows you to repeat it with robotic precision at will, then you know you need Marketing E.S.P.

Remember, the only way you could get this information before now was to pay the $2997 lifetime member tuition for the full Success Chef University. However for a limited time you can get access for a low, low price of only $97.

So, head on over and get access to your copy of Marketing ESP Cookbook: The 4-Step Process to Finding Hot, Hungry Markets… Today!

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Written by Keith Goodrum

at 11:30 am

4 Responses to 'Are You Making This Marketing Mistake?'

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  1. Hi Keith-

    Nice review! I have a lot of respect for Michel and Sylvie. Although I haven’t used this product, I’m sure it follows through on its promises.

    I’m about to launch my first product online (rather than being an affiliate for others) and I know I haven’t done adequate research. I may wind up circling back and taking your advice. I’ll keep you posted!

    Phoebe

    PS Have fun doing your civic duty Friday. In Illinois once you get called, even if they don’t select you, they cannot ask you to serve again for, I think, a couple of years. Good luck. Oh, and I’m thinking the judge would not look too kindly on you tweeting from the jury box! ;-)

  2. Thanks for the comment. Sylvie’s product is really the best I’ve seen on market research. I got a lot out of it.

    This will be my 9th time being called for jury duty. I’ve been called for jury duty 6 times in CA, 2 in OH and now NY. I get called every two years like clockwork… no matter where I live. The sad part is hardly anyone I know has ever been called once! There is a serious problem with the jury system in this country.

    I think tweeting from the jury box is covered by the 1st amendment… not sure though – I’ll have to check. :)

  3. Keith,

    I know you, and your wife if you’re married. might not appreciate this idea but how about changing your name to Ayatollah Khomeini? Or something equally sinister? Just a thought(might need more market research on this one.)

    They call me all the time, then the night before I get the message “We have all the jurors we need….” or “Courts been cancelled for this week.” Now don’t get me wrong I believe it is my civic duty to do this, but like you, I think the system sucks.

    Liked your article.

    AZMike

  4. Although I haven’t “created” a product yet, I can certainly admit to this mistake in promoting OTHER products that apparently had no market.

    I do eventually intend to create my own, so I will check out this recommendation.

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