Keith Goodrum

“Anything you actually know about is fine…”, is one of the suggestions I received from my survey. It gave me a good laugh. Then I thought about it… How many people blog about stuff they don’t know anything about? How many are posers? They act like experts, and pass out advice about making huge bucks online, traffic strategies or marketing tactics and have no knowledge or experience using these tips.

I would like to think that most people who blog this way get found out. Probably not in a public way, but in a loss of readership. Most folks have a good ‘B.S. detector’ (aka common sense), and can sniff out junk a mile away.

There are 2 ways you can write about topics…

First you should write about what you know… yeah I know you hear this advice all the time. And there is a reason - It works. Writing about subjects you know comes through in your writing. You have a level of confidence, and comfort that surfaces. Credibility builds as you write about topics you know.

Do you have to be a screaming success to write about something you know? No… I think that many people believe this idea. You can write about your experience with a particular subject. Did you have some success? Moderate success? Or fell flat on your face? Then let everyone know about your experience. People can learn from your success, and your setbacks. You will also find that people gain valuable information from your experience… good or bad.

Writing about your experience is a great way to weave your knowledge into the story. Mohamed over at Internet Business Opportunities writes about how some bloggers do this…

Write About What You Know

Hi, When I first started this blog, I was in a bit of a dilemma. I mean, how would I write about something new everyday? I mean, I know full well how to do research and get ideas. I can sit down and push out articles pretty quick, …

You can write about something you don’t know if you do it this way…

Be up front and tell readers you don’t have any experience or knowledge when you started. Let them know you are not an expert. Then tell them what you did. Give the steps you took, and how you found the information.

Then tell the story… what happened, how it went, any hurdles you came across and how you overcame them. Then give the results… good or bad. Everyone knows that not all experiences are a success. Most people become suspicious if all you have are victories. When Babe Ruth retired in 1935 he held the career home run record of 714 dingers… he also held the career strikeout record of 1330.

Another great way to write about something you don’t know is to write a tutorial. Raj Dash over at Performancing gives a good tip on how to do tutorials..

Bloggers: How Do You Learn Something New?

You’ve probably heard/read the age-old advice to writers: write about what you know. Not to be contrarian, but there are ways to write about what you don’t know - or at least don’t know very well - and it’s a good way to learn a topic …

Transparency is a buzz word making the rounds lately. It’s a fancy word for honesty. Just be up front with your readers and I bet they will give you a lot of leeway.

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