A Powerful Headline Can Get You A Job Interview…
When the economy is booming, and companies are on a hiring frenzy just tossing your resume around is enough to get attention. There are typically more jobs than people, and that creates competition for good candidates.
In times of economic uncertainty even getting a job interview can be tough. There are less jobs for people to apply for because companies are tightening their belts. Some are even laying off to cut costs. That means more people are competing for less openings.
However with the right marketing approach you can secure those tough to get interviews.
What does this have to do with online marketing, or blogging?
Plenty!
The copywriting & marketing skills you pick up online can be transferred to other areas of your life. These skills work because they are being targeted towards people. The same people who are online are the same people making hiring decisions. Plus, today most resumes & cover letters are read online.
Copywriter Rebecca Dean proves this in her latest blog post titled “How I Sold Myself In 23 Minutes” She used her copywriting skills to land a job interview in 23 minutes.
Here is how she did it…
Now that I’ve been a successful copywriter for some time now, I decided to put my skills to work on my cover letter. The result? I got a call for an interview merely 23 minutes after I emailed my cover letter and resume. The hiring manager really liked the unique approach I took to my cover letter called me right away.
Want to see it?
I thought you would… here it is:
THREE reasons why I believe I may be
the candidate you are searching for
regarding the telerecruiter position.
Rebecca goes on to give 3 compelling reasons why she is the right candidate for the job. An excellent example of direct response copywriting.
It reminded me of a headline I used to land a job interview within 2 hours. (Hey, it was before this newfangled internet thing) I faxed a cover letter & resume for an advertising sales job. The headline read…
I’ll wear out 2 pairs of shoes selling advertising for you!
I went on to explain why I would work so hard, listed my experience, how they would benefit and added a call to action. The sales manager called, and scheduled an interview that day. I provided a solution to his problems. And he couldn’t call fast enough…
Strong marketing works online, offline, in good times & in bad. Don’t think what you do in one area doesn’t transfer to another part of your life.
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I used to run a resume writing business on the side. Got interviews and jobs for a few people just because we used direct response techniques in the cover letter.
My favorite P.S. for a cover letter: “P.S. Please call 000-000-0000 so we can schedule an interview. The best time to contact me is 4 PM to 7 PM, Monday through Friday.”
Every time I used this, the client would freak out.
“What? I’m available ALL the time! What if they can’t call me during those hours?”
“That’s the whole point. You DON’T want to be available all the time. Give the impression you’re a busy, successful person.”
Most clients would “get it” after I explained this to them. And the P.S. worked like a charm.
Ryan
Ryan Healy
3:27 pm