Keith Goodrum

Testing is vital to the profitability of your online business. It’s the only true way to validate how well any ad will perform. You can get a parade of experts, friends and peers to review an ad and they will give different opinions. Notice I said opinions, because that’s all they are. Yes, some people’s opinions are better than others. Because they have varying degrees of experience and skill, but all the same they are still opinions.

Testing will give the opinion that matters the most… the opinion of your customers. The customers will vote with their wallets. If they like your ad, then they will buy… If not, then you don’t make any money. It’s as simple as that, and you must test to find out what your customers want.

Many of you are nodding your head in agreement. You understand the value you get from testing different headlines, optin forms or even pricing. You’ve seen other people report the results of their testing, and how much it has helped. Intellectually you know testing needs to be done, but many are not. Why? I’ve heard many excuses, and some of them I’ve used. Like:

“I don’t have time.”
“I don’t get enough traffic.”
“It’s too much of a hassle.”
“I never can get the *&?@*~%! Software to work right.”
“I’m not sure how to set it up.”

Here’s the answer to your prayers…

OK, so maybe it’s not the answer to your prayers. I realize that testing is not a huge priority for most people. But I do know this… You will become hooked once you start testing. You see the results, and start trying to figure out new ways to improve a page.

I’ve been working with a split-testing software that is free, you don’t have to download anything and it’s easy to setup and run… Once you know how. So, to help you with that; I’ve created some videos that take you step by step through the process of setting up an A/B Split test with this software. You can easily set-up your own by following my new product Set-Up A/B Split Test.

The videos are free so head on over there and check it out…

Here’s the link again: Set-Up A/B Split Test.