Keith Goodrum

James Brausch was nice enough to send the first copy of his Testing Newsletter. I got home yesterday, and there it was sitting in my inbox. I downloaded it, and printed it out to read. I noticed that several people who have reviewed this also printed out their copy.

This edition is 15 pages chock full of testing results with James giving a summary of each test. The best part is that all the testing results come from one sales page. I like this because you get to see each test conducted, not just the ones James liked.

There is a lot of information to digest, and I have already read it over several times. Each time through the letter adding more notes in the margins. Good stuff…

The one thing that surprised me was that his intern program has a lifetime customer value. But, his explanation makes perfect sense.

I’m a big fan of testing, and this newsletter really delivered. He breaks each test down by variable and includes the results. And it gave me some great ideas on how to apply it in my testing.

I found his last page to be very thought provoking with the questions he asks.

The big question is can you afford not to test? Reading his newsletter further cements my answer to this question, which is no.

If you want to see behind the scenes of James Brausch’s testing, then this is the letter for you. You will learn a great deal about testing, and grab ideas to apply in your business.

You can get a subscription to his newsletter here http://www.diegonorte.org/testing/