Keith Goodrum

Today I received this email asking what does becoming a 2%er mean. Here is the email from Jonathan…

Hi there,

I was just wondering how a 2% is defined? I can’t find an explanation on your site…

I realized that he was right, and I’ve never explained what becoming a 2%er is all about. It’s really a play on a phrase I’ve heard many times in my life.

98% fail to take action…

I’ve heard many times that 98 percent of people won’t do anything with the information available to them. People seem to have a habit of collecting information, just they keep gathering, and gathering. Almost like some people who collect stamps or baseball cards.

Eventually they become overloaded with information, and end up sitting on their hands. And if you ask what are they waiting for, you’ll get many answers…

It’s because they’re waiting for one more piece of information. One more resource, one more thing to happen, one more question to be answered, one more resource that they need to check before they implement their plans. It never ends… They’re always looking for that for that magic bullet…

They fail because they fail to take action. Are they afraid of failure? Afraid of success? I don’t know… they just won’t do anything.

2% make it happen

On the other hand 2% seem to succeed no matter what. The question is why do they succeed? Why do they succeed under the same circumstances that the 98% can’t make it work?

The answer is because they take consistent action over prolonged period of time. They make a plan, and full steam ahead.

Have you ever noticed how a high achiever operates? They don’t wait for the circumstances to be perfect. They just start and make do with what they have. Most of the time their information is incomplete… but that doesn’t stop them. It almost seems to embolden them.

Eventually they run into a dead end, or an obstacle. So, what do they do? They quickly weigh their options, make course adjustments and take more action. Eventually they reached their destination. And that’s the secret to becoming a 2%. Taking action with what you have and picking up the pieces as you go along.

My definition of a 2%er…

I’d have to say it boils down to jumping in there, taking action. Stop collecting information, stop waiting for one more resource, and stop waiting for one more question to be answered. Pick a plan, stick your head down and go…

When you hit an obstacle or make a mistake evaluate your options. Figure out the best course of action, and jump back into action. Make sure you learn from your mistakes. Keep going and eventually you’ll experience success.

You’ll become a 2%er.

Wait… I know what you’re thinking? Doh! Nothing-new here… Everybody knows that Entrecard will increase web traffic. The big problem is it’s a bunch of junk traffic.

Folks just whiz by drop their card and leave. Barely stopping long enough to even notice the name of each blog. Maybe, maybe not…

What if I told you the traffic is not as junky as been reported? Would that surprise you? Or would you scoff and be on your way?

Here are 3 ways to improve quality of Entrecard traffic…

1. Drop on those who drop on you – Make a habit to drop on those that drop on you, and you’ll get repeat visitors. And repeat visitors are more likely to participate in your blog. I really noticed an upturn in my comments after doing this.
2. Buy ads in your category - Make sure to spend your credits in your category. I’ve seen some people advise to buy all the cheap ads to get your 125X125 out there.However my experience has shown that if you are advertising in your category traffic quality improves. Remember you want like-minded people coming to your blog.
3. Drop in your category – I know there are lists out there of fast loading blogs, you drop – I follow and others like these. These lists will allow you to rack up the credits fast ,and bring traffic to your blog.However unfocused dropping it why so many get “junk” traffic. It’s not really junk… it’s unfocused. You want people coming to your blog who already have an interest in the subject of your blog. Dropping in your category brings people like-minded visitors.

One thing I’ve noticed… most of the time our blogs could fit within multiple categories. I’ve found these tips work well with related categories. So, don’t limit yourself to the category your blog appears.

These 3 tips have helped increase the quality of the traffic. Plus, they have helped improve the popularity of this blog in the Entrecard categories.

Catching up on my blog reading this weekend. I thought I’d share a couple post I found interesting that you might have missed…

Set Dates with Yourself – How to Be Productive

Ricky Breslin gives some great advice on becoming more productive. You have to be ruthless with your time management. He is pretty upfront about who to blame for poor productivity. He hit the bullseye, and shows a simple plan to higher productivity.

Overcome Marketing Guru Confusion

With all the hoopla recently over Guru’s, Ray Edwards came up with a short but powerful plan to follow.

[edit - Ray's blog post is not bashing anyone, or being negative in any way.  The following comment is my opinion... I think I'll expand on this thought in the next few days. ]

Remember one thing… even those folks who bash Gurus are selling products.

What it takes to succeed in business.

Jonathan Leger discusses what it takes to succeed in business. Mostly is what’s going on between the ears… the state of affairs in our own thinking.