Keith Goodrum

Last night I stayed up till 3:30am reading Scott Boulch’s new ebook “The Internet Marketing Cure”. You can grab a free copy here. All I can say is wow… great stuff.

This is not your typical bash the “Gurus”, and then set up the author as the only true person to follow. You don’t have to worry about him skimping on the content… then at the end rolling out some shiny new product “you have to get now! We will only be releasing 22… And Then Shutting The Doors FOREVER!!!”

From what I’ve read Scott has gained a reputation for publishing controversial stuff. And this one is no exception.

It seems like he has coined a new term “Dorus”, and it really fits. Basically he says to only follow & buy stuff from folks who are actually doing what they are selling.

Why what you drive can make you a better salesperson…

Let me tell you a story… This will be quick so stay with me here. I use to sell Hondas for a living. And I was always either 1st or 2nd in sales month after month after month. Why? Well I applied proven sales strategies. I qualified the customer, demonstrated the product, overcame objections and closed the sale. But, so did the other top salespeople.

There was one advantage I had over the other sales people. You see almost every customer that came to look at Hondas asked one question. And my answer to this question gave me instant credibility.

Customers would ask… “What do you drive?” I proudly said a Honda. I was usually the only sales person who owned a Honda. In fact it went beyond the Honda dealership… the Toyota guy didn’t drive a Toyota, the Ford guy didn’t drive a Ford, The Chevy guy didn’t drive a Chevy…

Customers asked this question everywhere… because I also worked at a Chevy & a Nissan store. And guess what? The customers asked the same question at those dealerships.

Here is the thought that goes through a customers mind when you tell them you don’t drive what you are selling… Why are you trying to sell me this if you are not proud enough to own one yourself?

What speaks louder than words…

It’s all about finding someone who is taking action with the stuff they are teaching. Imagine, actually expecting someone to sell stuff they have had success already using. The basic message is to avoid theory “weenies” like the plague.

Really common sense information.

Some of the other stuff he covers in the report…

This report is 59 pages long, and covers quite a bit of information. It is pretty content packed, with a few “a-ha moments” I found myself nodding in agreement many times. He also shows you…

• How to distinguish valuable knowledge from junk.
• How to tell the difference between a Guru & a DoRu from approximately 1 mile away.
• Why web 2.0 might kill the “Rock Star” Gurus.
• What’s the acid test to take before you buy another product.
• What is the best model to follow to really make it online.

Scott also gives you a couple cool tools you can use to start putting a plan into action.

Click on the link to grab your free copy of “The Internet Marketing Cure”.

I’d like to give a special thanks to Rick Butts for giving me the heads up on this. His blog post Unsubscribe From Whomever Emailed You Stompernet got me to download the report.